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Category Archives: Communication
Golden Target winners reflect the changing landscape for PR in Melbourne
Last week I was honoured by the Edelman team’s effort to secure two wins for the Victorian Golden Target Awards. This institution of Australia’s public relations industry relies on peer judging to determine winners across multiple categories. I joined Edelman … Continue reading
Posted in Business, Communication, Marketing, PR
Tagged Advertising and Marketing, Communication, public relations
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Is your crisis management plan ready for action?
Next week Edelman’s regional Crisis & Risk practice will convene to explore the changing face of crisis communication. The role of crisis communication within PR firms is evolving at speed, particularly given growth in the range of digital marketing services … Continue reading
Posted in Communication, Crisis, PR
Tagged Australian business, Business, Communication, crisis communication, crisis management, crisis plan
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Why should public relations own online communication? No, seriously, why should it?
Melbourne blogger, copy-writer and waffle-lover @LouPardi sent me a link to The Death of SEO: The Rise of Social, PR, And Real Content a while ago now (it numbers in the months rather than the days). Thanks Lou. At the … Continue reading
The rise and rise of self-selection (or, why the mass approach to media is doomed)
The perpetual challenge for public relations practitioners is measurement. If you’re a regular reader of this blog – and good luck, considering my average post rate is aligned to the landing of robots on Mars – you’ll know that my … Continue reading
Posted in Communication, Marketing, PR
Tagged Advertising, Brand, communications, Consumer, Internet Marketing, PR, public relations, SMART criteria
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Three important PR questions answered by Zuckerberg’s interview
In case you missed it, Facebook’s share price recently went up. Thanks Mashable, and @AlexLefley. Yes, the Zuckerberg + Facebook combo is there for Twitbait. This is a Very Good Thing (thanks Pooh), because of the correlation between the rise … Continue reading
Posted in Business, Communication, PR, Social Media
Tagged Business, communications, Facebook, Mark Zuckerberg, media relations, PR, public relations, Social media
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Social media, digital communication, online marketing, public relations. Why human physiology says they’re all wrong about the internet (including me)
We live in a period of unprecedented technological advancement, and the way humans now consume information has never been seen before. This is the premise on which all modern marketing is founded, and can probably be found somewhere on most … Continue reading
Posted in Advertising, Business, Communication, Marketing, PR, Social Media
Tagged Business, communications, Facebook, Internet Marketing, Marketing, Physiology, public relations, Social media, Twitter
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How I increased my Klout score by 20 percent in 24 hours
This is a longish post as it includes several screen shots to illustrate what I’m talking about as I go. Mostly so I don’t have to write it all in words. Also…caveat: this was achieved playing off a very low … Continue reading
Posted in Communication, PR, Social Media
Tagged Facebook, Instagram, Klout, LinkedIn, Pinterest, Social media, Social network, Twitter
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Author archive: social regulation on SMK
The following links are a series of posts written for Social Media Knowledge, on the mis-appropriation (mine) of the term “social regulation). You can read all about it below. Social Regulation: the outcome of consumer actionism? Leaving aside that “consumer actionism” … Continue reading
Posted in Business, Communication, PR, Social Media
Tagged Brand, Business, Consumer, Internet Marketing, Social media
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Is the internet an agent for democracy or a perpetuation of Western capitalist values?
In the lead up to Social Media Week 2012 I have been trying to challenge my own thinking about what expectations we, as both consumers of information and propagators of information, have of the internet. What I find fascinating is … Continue reading
Posted in Communication, Marketing, PR, Social Media
Tagged communications, Evgeny Morozov, Internet Marketing, PR, RSA Animate, Social media, Social Media Week
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