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Last week I was honoured by the Edelman team’s effort to secure two wins for the Victorian Golden Target Awards. This institution of Australia’s public relations industry relies on peer judging to determine winners across multiple categories. I joined Edelman … Continue reading
Next week Edelman’s regional Crisis & Risk practice will convene to explore the changing face of crisis communication. The role of crisis communication within PR firms is evolving at speed, particularly given growth in the range of digital marketing services … Continue reading
Melbourne blogger, copy-writer and waffle-lover @LouPardi sent me a link to The Death of SEO: The Rise of Social, PR, And Real Content a while ago now (it numbers in the months rather than the days). Thanks Lou. At the … Continue reading
The perpetual challenge for public relations practitioners is measurement. If you’re a regular reader of this blog – and good luck, considering my average post rate is aligned to the landing of robots on Mars – you’ll know that my … Continue reading
In case you missed it, Facebook’s share price recently went up. Thanks Mashable, and @AlexLefley. Yes, the Zuckerberg + Facebook combo is there for Twitbait. This is a Very Good Thing (thanks Pooh), because of the correlation between the rise … Continue reading
We live in a period of unprecedented technological advancement, and the way humans now consume information has never been seen before. This is the premise on which all modern marketing is founded, and can probably be found somewhere on most … Continue reading
This is a longish post as it includes several screen shots to illustrate what I’m talking about as I go. Mostly so I don’t have to write it all in words. Also…caveat: this was achieved playing off a very low … Continue reading
The following links are a series of posts written for Social Media Knowledge, on the mis-appropriation (mine) of the term “social regulation). You can read all about it below. Social Regulation: the outcome of consumer actionism? Leaving aside that “consumer actionism” … Continue reading
In the lead up to Social Media Week 2012 I have been trying to challenge my own thinking about what expectations we, as both consumers of information and propagators of information, have of the internet. What I find fascinating is … Continue reading